Final Case 2 Intel Memo

 Final Case 2 Intel Memo Dissertation

1. What are the lessons useful for their foreseeable future microprocessor organization that you believe Intel really should have taken away using their experience inside the DRAM market? Continuous creativity: As a technology company and from the experience of DRAM, you need to continuously pioneer to maintain the management position in the marketplace. Intel was left behind after 1103 DRAM in advancement. Multiple approaches: It is necessary to take the multiple pronged approaches particularly in the uncertainty of the technology business. In DRAM, Intel used three several process systems ‘Goldilocks strategy' and made the decision whatever technology came to fruition would be mass-produced. This is effectively hedging the danger in the business. Competitive advantage: DRAM was a challenging market to get Intel to discover the added value due to the weighty competition and difficulty in differentiating yourself coming from competition. It was evident that such competition would be within microprocessor industry as well. Fixed costs being similar it was important to approach fast on the learning curve. Intel could not do that vs . Japanese companies in case of MASS because of significantly less capital and funds but for microprocessors it was important to carry out, given they secured capital from MASS business. Details, such as costs, availability, and capacity were also important lessons for Intel. Licensing: MASS was motivated by cross-licensing network as a result of inherent mother nature of the industry. Though, Intel learning from this will divulge in active us patents and limited cross license to secure its market position in microprocessors. 2 . Initially of the pc industry (approximately 1980-‐‐1982), who the largest added value among the various members in this market? Why? IBM added the highest value by moving the industry by vertically included to side to side. In 81, IBM launched an open normal to motivate software programmers to write new programs intended for IBM PCs. A horizontally model with...


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