Company Personality Construction

 Brand Personality Framework Essay

Company Personality Platform

Sincerity:

Truthfulness brands will be those which makes caring image towards consumers by exhibiting honesty, healthful and Cheer. Examples:

Dalda is comes under sincerity category because the positioning assertion (JAHA MAMTA WAHA DALDA) shows the sincerity towards customers and culture. Cadbury dairy dairy is also the good example of sincerity because they are setting themselves since " Toh phir kuch meetha ho jaye” which shows that it truly is used on the occasions of happiness and in addition shows sincerity and esteem toward buyers. There consumers are kind and family-oriented.

Excitement:

These type of products showcase daring, innovative and adventurous environment and target persons which are experiencers. Examples:

Hill dew and Marlboro cigs create daring and ambitious environment within their ads and usually target young adults who are experiencers. They will show the different style within their ads that are apart from regular drinks and regular cigarette brands. Generally there customers happen to be care free, youthful and spirited in nature.

Skills:

These brands are well-known and good in industry. These products entice customers because they are reliable and intelligent. Good examples:

Most of the Sony customers happen to be loyal and never ready to shift to others. Same case is for Lipton, many individuals have tradition of drinking Lipton tea because their ancestors also beverage this likewise. Sony and Lipton, these kinds of brands include loyal buyers and are good and trustworthy in marketplace.

Sophistication:

Sophisticated brands will be those brands which goals upper class and possess charming appearance. They enhance executives and decent style. Example:

Mercedes and Rolex both brands have related image in customer's mind, both offer luxury and charm. These both brands target upper class and their advertising are not for everyone, there advertising are very unusual and in several specific parts. Their customers are elegant,...


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